RARE Innovation’s mission is to serve the needs of creators - whether inventors, entrepreneurs or designers. RARE Innovation acts as a communications specialist to translate rough ideas and innovation into business value. We do this with the following process:

• Research – Develop a deep understanding of the innovation and the market and develop a business value proposition.
• Approach – Expert creative sales and marketing approaches to get your idea or innovation in front of anyone.
• Refine – Early stage ideas need resources. What we find in the initial stages will help to hone the message and identify needs that must be addressed to succeed.
• Execute – Proper preparation results in an executable action plan to gain market success.

RARE Innovation is pleased to announce new engagements with FICCI in India, via partnership with The University of Texas at Austin’s IC2 Institute and market assessment engagement with Nanohmics, Inc.  RARE Innovation will build on the previous consulting success of Inc Cube, which was sold to a Venture Capital firm in 2008.