Marketing tactics have changed drastically in the age of the internet.  The good news for those with their heads down in a creative project is that the changes have actually been in your favor.  For many, it is natural to share your ideas with your peers and may have already taken to blogging and social networking or a journal you have been published in is now putting your latest writings online.  For the rest, especially larger firms, you are not required to do these things but you must know that mailing lists, cold calling and other tactics you used ten years ago are not going to work and you must change and evaluate your new offerings or hire a professional marketing firm.

No matter which group you are in, strategies for marketing are relatively the same – the “four P’s” still hold true, just don’t get suckered into old methods of addressing them.