Having reviewed almost 100 early stage technologies in my first year, my experience has taught me that great technologies can be presented poorly and poor technologies can be presented well, only to find out later that there is no market, the IP already exists or the product is, well… horrible.  In one case, university researchers brought us something that simply broke the laws of physics! 

Events like this keep commercialization fun.  Keeping with that spirit, one of my favorite diversions, The Onion, released an article on commercialization that really isn’t too far from some of the things I’ve seen real inventors pitch!  Enjoy…

Brookstone Scientists 10 Years Away From Towel Alarm Clock

http://www.theonion.com/content/news/brookstone_scientists_10_years